Privacy policy
Privacy policy
Last updated 2026-08-25
Match & Spot (listed on the App Store and Google Play as “Match & Spot: Memory Match”, with the words after the colon localized per storefront) is operated by TLM Software Design, Inc., a Michigan corporation with offices at 27280 Haggerty Road, Ste C-6, Farmington Hills, MI 48331, USA (“we”, “us”, “our”). The app is made for children aged 4 to 10, and this policy is written to the standards that come with that: COPPA in the United States, GDPR-K in the EU and the UK, Apple's Kids Category rules and Google Play's Families policy. It describes what the app collects, why, where it goes and what choices parents have. The app has been available on the App Store and Google Play since 14 August 2026; we will update this policy here if anything changes.
Summary for parents
- No ads, ever. The app contains no advertising SDKs of any kind.
- No personal information. No accounts, no sign-in, no names, no photos, no location, no advertising identifiers, no messaging. We never ask for, and cannot receive, anything that identifies your child.
- Playing is fully offline. Every card set and every scene ships inside the app; progress lives only on your device and is deleted with the app.
- The only network traffic is Google Firebase (crash reports and anonymous usage counts, configured for children's-privacy compliance).
- Parents can turn reporting off entirely in the Parents Hub, which sits behind a parental gate, as does every outbound link.
What the app stores on your device
The following values are written to local storage on the device. None of it is transmitted to us or to any third party, and none of it identifies your child.
- Progress in both modes: which levels are finished in each pack, which cards or differences are already found in a level in progress, and hints used, so a kid never loses their place.
- Settings: the sound and music switches, and the optional timer or move counter a parent can turn on for older kids.
Network behaviour
All play, in both modes, runs locally and works in airplane mode, including the very first launch. Only one external service ever receives traffic:
If the device is offline the game runs normally and crash reports queue locally.
- Google Firebase: Crashlytics uploads a report if the app crashes, and Analytics records a small set of anonymous usage events, for example that a level was finished.
How reporting is configured for children
We use Firebase Analytics and Crashlytics in a deliberately restricted, kids-app configuration:
Firebase data is processed by Google and governed by Google's privacy policy. Analytics retention is capped at Google's defaults (up to 14 months) and Crashlytics reports can be purged on demand from our console.
- No user IDs are ever set, and no advertising identifiers (IDFA or the Android Advertising ID) are collected or requested. On iOS the app never shows the App Tracking Transparency prompt, because it never tracks.
- Events are a small fixed set of counters (level started, level finished, hint used, which mode was played, and the like) with no free-text fields. Nothing a child types can end up as personal data, because there is nowhere in the app to type anything.
- Crash reports contain stack traces, device model, OS version and app version: enough to fix bugs, nothing about the person holding the device.
- Parents can switch all of it off in the Parents Hub, behind the parental gate. We can also disable reporting remotely for every install if a compliance concern ever arises.
The parental gate
Everything that leads out of the kid-safe play area sits behind a parental gate: the Parents Hub, settings that affect play, data deletion, and any link that leaves the app, including the links on this page. The gate is an adults-only arithmetic challenge that is generated fresh every time. There is no “remember me” and no way to switch it off.
No in-app purchases
Match & Spot is a paid app: it is bought once on the App Store or Google Play, and every level is included. There are no in-app purchases of any kind — no unlocks, no subscriptions, no consumables and no virtual currency — so the app contains no billing or purchase code, sends nothing to any payment or purchase-verification provider, and stores no record of what you paid. The transaction happens entirely between you and the store before the app is ever installed; we never see your payment method or financial details.
Android permissions
The app requests only network-access permissions (android.permission.INTERNET, android.permission.ACCESS_NETWORK_STATE), needed solely for crash and usage reporting. No camera, microphone, location, contacts, storage, calendar or biometric permissions are requested, and no advertising-ID permission is present in the app.
Children's privacy (COPPA and GDPR-K)
Match & Spot is directed at children and will be listed in Apple's Kids Category and under Google Play's Families program. Because the app collects no personal information from anyone, child or adult, there is nothing for us to sell, share or profile. We do not knowingly collect personal data from children, and the app is architected so that we cannot: there are no accounts, no data-entry fields, no chat, no user-generated content and no push notifications. If you believe the app has somehow collected personal information from your child, write to privacy@swtlm.com and we will investigate and delete it.
Your rights and choices
To exercise any right or raise a privacy concern, email privacy@swtlm.com and we will respond within 30 days.
- Turn reporting off: Parents Hub, privacy switch, behind the parental gate.
- Delete all data: the Parents Hub offers on-device deletion, and uninstalling the app removes everything, since nothing is stored anywhere else.
- Access and portability: we hold no personal data on our servers, so there is nothing to export. The on-device progress is already yours.
- For Firebase data held by Google, see Google's privacy controls.
This website
These pages (apps.swtlm.com/kids-memory-game) are static and hosted on AWS S3 and CloudFront. The site is aimed at parents, not children. It uses Google Analytics to count visits. Analytics cookies (_ga, _ga_*) are set only after you explicitly accept via the cookie banner, and declining is a one-tap choice that loads no script and sets no cookie. You can withdraw consent at any time by clearing this site's local storage in your browser. apps.swtlm.com is one website: this page and every app page on it share a single analytics property and a single consent choice, so accepting or declining once applies everywhere on the domain. That is the analytics only. This privacy policy covers Match & Spot and its pages, and nothing else — every other app on apps.swtlm.com has its own policy, because every app handles different data. The only data that flows today is standard CDN access logs (IP address, timestamp, requested URL) retained by AWS under their default logging policy, never joined to any in-app identifier.
Service providers
- Google Firebase: Crashlytics and Analytics, in the restricted kids-app configuration described above.
- Google Analytics: counts visits to this website only, and only after you accept the cookie banner. It is not connected to the app.
- Amazon Web Services (S3 and CloudFront): hosts this parent-facing page and receives standard CDN access logs that are not joined to any in-app identifier.
Changes to this policy
We will post material changes here and update the “Last updated” date above. If a change ever expanded what the app collects from children, which we have no plans to do, we would seek verifiable parental consent as required by law before it took effect.
Contact
Privacy questions: privacy@swtlm.com. General support: info@swtlm.com.
27280 Haggerty Road, Ste C-6
Farmington Hills, MI 48331
USA